Businesses across every sector experience a churn rate. In the United States, significant sectors experience a churn rate between 10-25%. Suppose a company has a million subscribers with average ...

Leeds professor earns Kahle award for algorithm aimed at improved targeting. A paper aimed at helping businesses better target consumers through personalized advertising of curated products is this ...

One of the latest trends in the business world is big data-- after all, analyzing big data is a highly effective way to develop effective marketing and sales strategies. It’s extremely useful, as it ...

Christena Garduno is the CEO of Media Culture, a brand response agency specializing in media planning and buying for nearly 30 years. Big data is transforming the relationship between companies and ...

In recent years, our relationship with data has deepened. Data has allowed the digital advertising industry to evolve rapidly, bring us closer to consumers, and give us a higher level of control and ...

Accumulating data into a database to drive marketing decisions is not a single-step process, but rather an ongoing commitment. The B2B customer is a tough person to market to. They prefer to be left ...

These startups are helping big data live up to its potential in areas such as marketing, pharmaceutical research, and cyber security The Big Data space is heating up to the point that many pundits ...

Opinions expressed by Entrepreneur contributors are their own. A recent plethora of articles and reports has prompted us to believe that “big data” is full of unlocked answers, but the real power lies ...

According to a report from Forrester, 93 percent of businesses agree that consumers are more likely to spend money with brands they feel connected to. Having a deep understanding of one's customers is ...

The world is rapidly advancing towards becoming a fully digital society. At a global level, the amount of data is projected to increase more than fivefold, rising from 33 zettabytes in 2018 to 175 ...