Augmented and virtual reality technologies—and their offshoot, mixed reality—have been enjoying renewed buzz recently. Products such as Apple’s Vision Pro are creating excitement about the future of ...

Virtual reality has been a game-changer in many industries, from entertainment and education to real estate and retail. When it comes to incorporating VR in advertising, the possible use cases are ...

Tech mavens have touted the promise of virtual reality (VR) technology for decades, but it is only since today’s teens started donning the goggles that it may truly become the “next big thing.” A new ...

Oculus was a virtual reality company founded by Palmer Luckey. It was acquired by Facebook, now known as Meta, for $2 billion in cash and stock. Virtual reality has been a major initiative for Meta.